In 2022, we were certified as a B Corp. We chose to become a B Corp so we could actively build credibility and trust among all key stakeholders and ensure we hold ourselves accountable for how Journeys With Purpose operates. By aligning ourselves with B Corp, we ultimately wish to use business as a force for good. JWP is B Corp’s highest scoring travel company and was awarded “Best for the World: Environment 2022”. We are aiming for recertification in February 2025.
During the two-year period between certifications, all B Corps are required to publish an annual report. This report fosters regular, open communication with our stakeholders, demonstrates our current progress and future plans and proves to the wider community that positive impact on people and the planet is achievable.
During the two-year period between certifications, all B Corps are required to publish an annual report. This report fosters regular, open communication with our stakeholders, demonstrates our current progress and future plans and proves to the wider community that positive impact on people and the planet is achievable.
Our Impact Strategy 2030
In our Impact Report we outlined our 2030 vision. This marked a significant moment in our impact journey. It defines our ambitious goal to become the world’s leading impact brand for immersive learning experiences. Our aim is to discover, engage with and catalyse the most exciting and successful conservation initiatives of our time.
We strive for our strength to lie in our world-class community, knowledge, network and partnerships and independence. We will continue to partner and collaborate with the world’s pre-eminent land and marine conservation organisations, shared-values brands and local community groups.
Impact Areas
The B Impact Assessment is divided into five stakeholder-focused “Impact Areas” — Governance, Workers, Community, Environment and Customers. In our report, we outline what we said we would achieve this year, what we were able to accomplish and our goals for the next year. Some of our highlights from the past year included…
- Governance – We shared our 2030 Impact Strategy with employees and key stakeholders
- Workers – We grew our full-time work force by 100%
- Customers – We invested and transitioned to a new, more user-friendly itinerary building system
- Environment – We donated $41,225 to environmental charities and project partners
- Community – We hosted three webinars showcasing some of the most ambitious conservation projects across the world
And some of our exciting plans for the year ahead…
- Governance – Hold bi-annual meetings with our Impact Ambassadors to engage them in our mission and provide updates on our social and environmental impact
- Workers – Increase the number of familiarisation trips for all employees to build knowledge on journeys locations and nurture relationships with key partners and stakeholders
- Customers – Launch a new and more user-friendly and informative version of our website to improve the customer experience
- Environment – Donate at least $100,000 to conservation projects through guest Impact Pledges, investment and strategic partnerships
- Community – Host our first in-person Impact Event for our Impact Community to bring together people with an ambition to make a positive difference
Alongside these Impact Area goals for 2024, we have a brimming journey calendar for the year ahead. We will host Journeys to Carpathia, Argentina, Palau, Sri Lanka and South Africa as well as a burgeoning schedule of Private Experiences around the world.
Dig a little deeper
Contribute to Positive Impact on a Hosted Journey.
Connect with Impact Partners around the world during a Private Experience.