Celebrating Milestones: Journeys With Purpose named Future Icon

We are absolutely thrilled to share that Journeys With Purpose has been named a Future Icon in the Country & Town House Future Icons Awards.  This prestigious recognition celebrates innovative and forward-thinking businesses, and we are deeply honoured to be included in such an esteemed list.  We’re especially proud to be recognised as the Best Cultural, Travel & Lifestyle Sustainable Experience”.

This award is a testament to the hard work, dedication, and vision of our entire team, whose passion and hard work have brought our mission to life, and to the remarkable partners we work with around the world.  At Journeys With Purpose, we’ve always believed in the transformative power of purpose-driven travel.  It’s about more than just exploring new places; it’s about connecting with communities, supporting sustainable practices, and leaving a positive impact on the world.  Being recognised as a Future Icon reaffirms that we are on the right path, and it inspires us to continue growing, evolving and expanding our impact across even more corners of the globe.

But that’s not all – we are elated to announce that our founder, Duncan Grossart, has been honoured as one of Country & Town House Future Icons Power People, alongside luminaries such as Sir David Attenborough and members of The Royal Family.  This accolade is a tribute to Duncan’s unwavering commitment to conservation and social impact, solidifying his place as one of the leading figures in impact travel.  His work goes beyond business success — he’s a true advocate for mobilising travel as a tool for positive change, inspiring others to follow their own purposeful journeys and rethink the role of travel in society.

These two remarkable milestones are humbling for us, and wouldn’t have been possible without the amazing partners, travellers, and communities that continue to believe in the mission of Journeys With Purpose.  Journeys With Purpose has always been about people, places and purpose, and it’s this deep connection to both the individuals we work with and the biodiversity and destinations we support that drives everything we do.  This recognition only strengthens our commitment to creating travel experiences that make a meaningful impact – not only transforming lives but supporting the places and people we encounter along the way.

Here’s to continuing our journey with purpose—and making the world a better place, one trip at a time.

DIG A LITTLE DEEPER

Contribute to Positive Impact on a Hosted Journey.

Connect with Impact Partners around the world during a Private Experience.

At a Glance: Fundación
Rewilding Argentina

1,850,000

…acres (or 750,000 hectares) of land protected.

264,000,000

…metric tonnes of carbon dioxide equivalent sequestered.

370,658

…acres donated for new parkland creation.

OUR FOCUS - THE IBERÁ NATIONAL PARK:

This extraordinary wetland, the largest in Argentina, is home to 30% of the biodiversity in the country including endangered species such as the pampas and marsh deer, the maned wolf and grassland birds like the strange-tailed tyrant.

In 2005, what was to become one of the largest rewilding programs in the Americas was started, with the goal of restoring keystone species that had been extirpated from Iberá through hunting and habitat loss and were extinct in the region, the Province or, in some cases, the country. 

As the rewilding program developed, the cultural identity of Iberá began to recover alongside the ecosystems and natural processes, impacting a total population of 100,000 people who surround the park.

Today, Iberá stands as one of the world’s most successful ongoing conservation missions.

A snow leopard expedition in Ladakh with Mattias Klum

Exclusive access to the world’s top snow leopard trackers combined with an intimate photography masterclass by distinguished photographer, filmmaker and conservationist, Mattias Klum.

3rd – 14th December, 2025

Limited spots – secure your adventure today!