About Journeys
With Purpose

"The only way forward, if we are going to improve the quality of the environment, is to get everybody involved."​


Journeys With Purpose offers immersive conservation and ethical travel experiences. Through private and hosted trips with pioneering conservationists, guests experience rewilding and restoring biodiversity in the wildest corners of the world. Our "Seven Worlds, One Planet" approach is a global curriculum focused on recovering and conserving vibrant landscapes, biodiversity, wildlife and livelihoods across all seven continents.


Our mission is to empower global change, by bringing the beauty and value of wild nature to the forefront. Our journeys act as a catalyst for changemakers in the world’s last wild places and the people and projects that fight to preserve them. We strongly believe that by being immersed in the natural world, and experiencing vibrant ecosystems where all things thrive, we become motivated to protect it.


People are at the heart of what we do. Our dedicated team, impact ambassadors and partner projects are essential to our success. We are deeply grateful for their support and advocacy in championing the extraordinary people, places and projects that we have the privilege to collaborate with.

"Together, if we harness the very best of humankind and restore our planet we will protect it for our children, for our grandchildren and for future generations to come."

HRH Prince William, The Prince of Wales

Our Team

Duncan Grossart

Duncan Grossart

Duncan Grossart is the Founder of Journeys With Purpose, with a great love of the natural world, wildernesses and travel.  Journeys With Purpose is a member of 1% for the PlanetThe Long Run, and a Certified B Corp, and as B Corp’s highest scoring travel company it’s been awarded “Best for the World: Environment 2022”.  
Duncan passionately believes in restoring our relationship with the natural world, conserving landscapes and harmonising lives and prosperous communities. He joins as a co-host for flagship experiences, and shares their context in relation to other leading conservation and restoration projects throughout the world.
A zoology graduate (BSc + MSc), his career spans award-winning entrepreneurship through to environmental and nature conservation work and has been focused entirely on rewilding in recent years.  His rewilding and landscape-scale restoration experience includes work with Rewilding BritainWildEast, The European Nature Trust and Rewilding Europe.  In addition he is a Fellow of the Royal Geographical Society (with IBG)Zoological Society of LondonRoyal Society for Asian Affairs and Scientific Exploration Society, and a published photographer.  
Duncan is also a member of the Young Presidents’ Organization, where he is a board member of the Planet Action Network, a committee member of the Global Impact Summit Rwanda 2024 and a Travel Network Minister.  
Listen to his podcast with Rewilding Earth here – Spreading Rewilding Awareness and Advocacy via Journeys With Purpose
Venetia Martin

Venetia Martin

Venetia’s passion for exploration was sparked during teenage years spent in Maseru, Lesotho where she attended a local school and would spend weekends discovering the mountains.  After studying Business Leadership & Management, an early career in London in marketing, design and advertising was overshadowed by the allure of Argentina, where she pursued a passion in equine therapy in Cordoba and learnt Spanish.  She travelled extensively in Latin America and relocated to Buenos Aires, where she worked for a London based luxury travel company, leading sales and expanding their Latin offering.  A curiosity for Central America took her to Costa Rica, where she spent three months driving across the country and discovering truly wild and unspoilt places.   She started a travel advisory, working with a number of private ranches and reserves to create transformative experiences in, and for, conservation. 

Venetia joined Journeys With Purpose as Partnerships Director in January 23 and from a home base in Madrid, is responsible for designing exceptional experiences with our network of remarkable conservation partners, to catalyse impact through transformative travel.

Lara Webster

Lara’s love of nature began with family holidays to the remote Isle of Mull, off the west coast of Scotland, which, despite its soggy climes, remains one of her favourite destinations for its vast wild spaces, wildlife, and opportunities for solitude. At the polar end of the spectrum in terms of climate, Lara first travelled to Africa in 2013, a visit which sparked her ongoing obsession with this beautiful continent.

Over the years, she’s been lucky enough to return to Southern and East Africa, exploring areas across Kenya, Botswana, Zambia, Zimbabwe and South Africa – with more to come. She joined Journeys With Purpose as Journey Planner in 2023, where she specialises in travel to Europe and Africa, and has relished connecting with Impact Partners and conservation initiatives around the globe, helping guests access some of our most spectacular wildernesses and the exciting projects working to preserve them.

Katya Payne

Katya comes from a photography and film making background which is where her love of travel began. With a love of visual anthropology she sought to capture images of people immersed in their natural environment.

Taking every opportunity to travel, she spent time working and living in the cloud forest of Ecuador before travelling extensively through South America and Asia and studying film at Manchester and Melbourne universities.

Moving back to London she started a career in furniture design, becoming a director of a contemporary furniture company in London for 12 years. Now happily ensconced in the Cotswolds with her family, she joined Journeys With Purpose in 2022 as Operations Manager and delights in connecting guests with remarkable people, places and projects across the Nordics and Asia.

Our Impact Ambassadors

Prof Alastair Driver (2)

Prof. Alastair Driver

Prof Alastair Driver has been immersed in nature and nature conservation since he was a toddler clinging onto his naturalist father’s coat-tails on birding trips in the early 1960s.

He was privileged to be appointed as the first conservationist for the Thames catchment in 1984 and went on to become the national Head of Conservation of the Environment Agency in the UK for 15 years, before taking “early retirement” from public service in 2016 and almost immediately immersing himself in a new challenge at the forefront of rewilding in the UK. Since then he has been thoroughly enjoying the challenge of mainstreaming rewilding as a crucially important part of the solution to nature recovery in Britain.

In his “spare time”, Alastair has had the privilege of visiting over 50 countries around the world for public speaking, advisory and exploration purposes and he has been hugely inspired by the many conservation success stories he has encountered in the process. He is therefore delighted to become an Ambassador for Journeys with Purpose and he is particularly excited by the prospect of visiting rewilding sites around the world with like-minded individuals passionate about the large-scale restoration of nature.

Lorna Buchanan-Jardine

Building on her career as a photographer, Lorna moved to Kenya and spent seven years living in the Masai Mara. There she managed and built high-end safari camps for Great Plains Conservation, taught photographic safaris for ‘Wild Studios’, and worked in community conservation for The Maa Trust, helping to establish Maa Beadwork cooperative to empower five hundred local women to support their families across the greater Mara ecosystem.  

Following this chapter, Lorna moved to Indonesia and worked for the founders of The Green School in Bali managing their hotel, Bambu Indah, during which time she also photographed for many organisations around the archipelago, including the Environmental Bamboo Foundation

She currently lives between Costa Rica and the UK.

Sam Sutaria

Sam is the CEO of the WaterBear Network: a B Corp-certified interactive streaming platform, learning academy and content studio dedicated to the future of our planet.

WaterBear transforms documentaries into popcorn worthy entertainment; turns people into active doers from passive viewers; and, ultimately cares more about measuring real-world impact than collecting awards. From pioneering storytelling training workshops across the Sahel in Africa, to spearheading global impact campaigns with NGOs across the world, WaterBear – and its partner, the Resilient Foundation – are innovating a new definition of success for the global media industry.

Prior to roles at WaterBear, Sam was the GM of The European Nature Trust (TENT), produced content and campaigns at Nice and Serious, and trained with the BBC’s Natural History Unit in Bristol. Sam is also the Founder of social enterprise DrawFor, and a Trustee of the Hartswood Trust and London Breeze Film Festival (re-launching 2024). He is a passionate conservationist and photographer, and is deeply committed to providing opportunities for the next generation of creative storytellers. He fundamentally believes that if you want to change human behaviour, the only thing that beats impactful storytelling is a transformative travel experience.


Sarah Woodhead

Sarah’s passion focuses on preserving wild, intact land and forests for the keystone species that depend on their habitat conservation.

She works closely with Space for Giants, and is an Ambassador for Panama Wildlife Conservation. Sarah co-founded the Leuser Ecosystem Action Fund (LEAF) alongside partners Ben Goldsmith and Leonardo Di Caprio Foundation, to protect 2.4 million hectares of pristine rainforest in Northern Sumatra where the last of Sumatra’s remaining orangutans, tigers, rhinos, and elephants can be found.

She has additionally helped to redesign and rebrand the islands of Islas Secas in Panama, a luxury desert island offering with sustainability and community at the forefront of its vision, as well as being a Journeys With Purpose Ambassador.

Sarah is thrilled to be an Ambassador for Journeys With Purpose because she believes both that seeing with your own eyes is the best way to understand these conservation efforts, and that making these experiences into an informative holiday is both pleasurable and rewarding. These journeys are eco tourism at its best! 

Taran Gehlot

Taran Kaur Gehlot has a profound love for nature and a deep commitment to the protection of our planet’s biodiversity. Growing up in Kenya, she developed a deep appreciation for wildlife and the interconnectedness of all living beings. Her passion for conservation led her to actively contribute as a board member of the Zeitz Foundation. She also serves as the Regional Daughter for Kenya for Daughters for Earth, a commendable campaign which is dedicated to revealing the power of women on the frontlines of conservation and environmental protection, and that aims to raise a staggering $100 million to directly support these impactful women.

Realising the importance of fostering personal connections between individuals and the natural world, Taran founded Soul Safaris. By facilitating transformative experiences in nature, Soul Safaris not only allows individuals to reconnect with their wild-primordial selves and our incredible Planet Earth but also instills them with a profound sense of responsibility towards its protection. Her purpose is clear: to champion the cause of Earth’s preservation, protecting biodiversity and inspiring others to do the same! She is thrilled to join as a JWP Ambassador and is excited to fulfil more of her purpose through this beautiful collaboration.


Our mission: deliver transformative journeys based on the Seven Worlds, One Planet model. 

At a Glance: Fundación
Rewilding Argentina


…acres (or 750,000 hectares) of land protected.


…metric tonnes of carbon dioxide equivalent sequestered.


…acres donated for new parkland creation.


This extraordinary wetland, the largest in Argentina, is home to 30% of the biodiversity in the country including endangered species such as the pampas and marsh deer, the maned wolf and grassland birds like the strange-tailed tyrant.

In 2005, what was to become one of the largest rewilding programs in the Americas was started, with the goal of restoring keystone species that had been extirpated from Iberá through hunting and habitat loss and were extinct in the region, the Province or, in some cases, the country. 

As the rewilding program developed, the cultural identity of Iberá began to recover alongside the ecosystems and natural processes, impacting a total population of 100,000 people who surround the park.

Today, Iberá stands as one of the world’s most successful ongoing conservation missions.