Friday 24th January 2025 – London, UK: Journeys With Purpose (“JWP”) announces today that it has concluded the integration of parts of Niarra Travel (“Niarra”) into its business. Both companies share a similar vision and mission – to make travel a force for good in conservation, communities, culture and local economic livelihoods.
With this integration, JWP has assumed responsibility for the majority of Niarra’s client book, secured elements of its valuable IP content and onboarded key members of their team; including the expansion in its leadership team with Natalia Sanchez as Head of Marketing and Lottie Cameron as Impact Journey Specialist.
Duncan Grossart, Founder & Chair of JWP, said: “We are delighted to conclude this transaction with the team and board of Niarra. Niarra is an exceptional brand, with closely aligned values and mission to our own. Its guests, content and team are a brilliant complement to our rapidly developing impact business.”
Lindsey Walter, Managing Director of Niarra, said: “The board of Niarra is excited that JWP is the new home for a number of its clients, several staff and some of our content. The brands are aligned and we wish every success to JWP going forward.”
About Journeys With Purpose
Journeys With Purpose facilitates engagement with the world’s most ambitious conservation projects, empowering global change by regrounding individuals in nature. Guests gain firsthand experience with the rewilding and restoration of biodiversity, in the wildest corners of the world. Each journey signifies travel as a force for good, channelling funding to the programme, while engaging the local communities and raising awareness of the importance of wild nature.
Journeys With Purpose believes that by being immersed in the natural world, and experiencing vibrant ecosystems where all things thrive, that we become motivated to protect it.
JWP is a member of 1% for the Planet, The Long Run, The Conscious Travel Foundation and a Certified B Corp. It has been awarded B Corp’s “Best for the World: Environment 2022” as B Corp’s highest scoring travel company.
Read the annual review – 2024 – A Remarkable Year, & What Lies Ahead.
About Niarra Travel
A vision of the Oppenheimer family that is well known for its investments in conservation and sustainable travel, the Niarra Travel team built a highly regarded impact travel platform. Journeys With Purpose is integrating this into its next phase of development.
