Impact Ambassadors
At Journeys With Purpose, our Impact Ambassadors are a diverse group of passionate individuals with a shared commitment to conservation, sustainability, and the protection of the natural world.
Their collective experience spans across wildlife conservation, eco-tourism, rewilding, and innovative media platforms dedicated to raising awareness. Whether working to protect endangered species, promoting sustainable development, or fostering a deeper connection between people and nature, they bring invaluable expertise and vision to JWP’s mission.
These ambassadors not only inspire positive change but also provide transformative travel experiences that highlight the importance of safeguarding our planet for future generations
Prof. Alastair Driver
A leading conservationist, Prof. Alastair Driver has dedicated his career to nature recovery, serving as the UK Environment Agency’s Head of Conservation for 15 years. Now at the forefront of rewilding efforts, he travels globally as an advocate for large-scale ecosystem restoration.
Lorna Buchanan-Jardine
Lorna’s journey spans photography, luxury safari management, and community conservation across Kenya, Indonesia, and beyond. With experience in sustainable tourism and women’s empowerment, she now divides her time between Costa Rica and the UK.
Sam Sutaria
As CEO of WaterBear Network, Sam drives impact-driven storytelling, merging entertainment with environmental activism. With experience at The European Nature Trust and BBC’s Natural History Unit, he is dedicated to fostering the next generation of conservation storytellers.
Sarah Woodhead Bacon
A passionate advocate for intact ecosystems, Sarah co-founded the Leuser Ecosystem Action Fund to protect Sumatra’s rainforests. She collaborates with Space for Giants and Panama Wildlife Conservation, championing eco-tourism and conservation initiatives worldwide.
Sophie Gandet
A passionate conservationist, Sophie leads community efforts to connect people with nature through rewilding and education. With global experience and roots in the South African bush, she champions grassroots initiatives that foster biodiversity and lasting environmental stewardship.
"The only way forward, if we are going to improve the quality of the environment, is to get everybody involved."
Stories from the wild
The Best Hikes in Africa You’ve (Probably) Never Heard Of
When most people picture hiking in Africa, they think of Kilimanjaro or Table Mountain, but the continent’s true treasures lie beyond the well-trodden paths. At Journeys With Purpose, we believe the most meaningful adventures happen where wilderness still reigns — from Madagascar’s mist-covered rainforests to Kenya’s soaring alpine peaks.
Zambia: The Safari Destination Where Conservation Meets Adventure
Discover Zambia’s commitment to sustainability with JWP, from walking safaris in South Luangwa to wildlife conservation in Zambia’s Kafue region.
The Maasai: An Insight into Kenya’s Most Famous Tribe
Discover the rich Maasai culture of Kenya, from traditional dress and dance to ancient customs that continue to shape life in the Maasai Mara today.
Our Guide to Family Travel in South America
Embark on a transformative family adventure through South America’s wild landscapes, vibrant cultures, and rich biodiversity - travel with purpose.