Venetia Martin

MANAGING DIRECTOR

Venetia is a Travel & Leisure’s A List Travel Advisor, and this year celebrated the Creativity Award by PURE for “finding ways to help travellers see the world in a new light”.

Venetia’s passion for exploration was sparked during teenage years spent in Maseru, Lesotho where she attended a local school and would spend weekends discovering the mountains.

After studying Business Leadership & Management, an early career in London in marketing, design and advertising was overshadowed by the allure of Argentina, where she pursued a passion in equine therapy in Cordoba and learnt Spanish.

She travelled extensively in Latin America and relocated to Buenos Aires, where she worked for a London-based luxury travel company, leading sales and expanding their Latin offering.

A curiosity for Central America took her to Costa Rica, where she spent three months driving across the country and discovering truly wild and unspoilt places. She started a travel advisory, working with a number of private ranches and reserves to create transformative experiences in, and for, conservation.

Venetia joined Journeys With Purpose at the early inception, and believes it is in the strength and passion of our remarkable team that we can achieve our vision for meaningful impact through travel.

Venetia is a Travel & Leisure’s A List Travel Advisor, and this year celebrated the Creativity Award by PURE for “finding ways to help travellers see the world in a new light”.

Listen to her podcast with May I Speak to the Manager Please – Catalysing Impact Through Travel

HIGHLIGHTED TRAVEL MOMENTS

Costa Rica

My first experience of Central America was in a private, off-grid cattle ranch in Bijagua, hosted by the owner who’s now become a dear friend.
We explored the surrounding 1,000 hectares of protected rainforest on horseback, where tapir, anteater, jaguar and many other species reside – I sensed the serenity and soul of a place truly in harmony with nature.

Rajasthan

While Latin America lays claim to my heart, I’ve longed to explore India for many years and finally made my trip in early 2025.
The colours, smiles and vibrancy were so energising, and having explored Maddya Pradesh, Rajasthan, Mumbai and Goa I left feeling, although satisfyingly full of butter chicken, hungry for more of India’s magic.

New Mexico​

Two years ago I was privileged enough to spend time with the team behind Ted Turner Reserves in New Mexico.
I was very impressed about their conservation work on such a large scale, while being blown away by the beauty of the landscape. Here, I witnessed my first mighty buffalo herd, and caught my first fish!

OVERVIEW

Venetia's countries of expertise

A journey with purpose is an unparalleled learning experience in the world's most exciting conservation projects, hosted by the pioneers behind them.

WHY TRAVEL WITH JOURNEYS WITH PURPOSE

Discover how other travelers have experienced their journeys with us. 

trustpilot-5-stars

2 March 2025

Our first time on an arranged trip

Our first time on a trip arranged by JWP. Everyone involved was top notch and every aspect of the trip was thoughtfully planned and well executed. Hotel choices, guides and timing were excellent.

G B – United States
trustpilot-5-stars

13 February 2025

Absolutely Exceptional!

Journeys with Purpose helped us plan and execute a truly unforgettable family trip to Kruger National Park and Victoria Falls for my parents’ 50th anniversary, and I cannot recommend them highly enough!

S R – United States
trustpilot-5-stars

13 February 2025

Journeys With Purpose is redefining tourism

Journeys With Purpose is leading the way in redefining tourism. My trip was shortly after the pandemic, and just as New Zealand was opening its borders and I could travel again

A E – New Zealand

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Join a global community of conscious travellers.

Sign up to our monthly field report to discover extraordinary projects, remarkable stories, and transformative experiences in wild nature.

At a Glance: Fundación
Rewilding Argentina

1,850,000

…acres (or 750,000 hectares) of land protected.

264,000,000

…metric tonnes of carbon dioxide equivalent sequestered.

370,658

…acres donated for new parkland creation.

OUR FOCUS - THE IBERÁ NATIONAL PARK:

This extraordinary wetland, the largest in Argentina, is home to 30% of the biodiversity in the country including endangered species such as the pampas and marsh deer, the maned wolf and grassland birds like the strange-tailed tyrant.

In 2005, what was to become one of the largest rewilding programs in the Americas was started, with the goal of restoring keystone species that had been extirpated from Iberá through hunting and habitat loss and were extinct in the region, the Province or, in some cases, the country. 

As the rewilding program developed, the cultural identity of Iberá began to recover alongside the ecosystems and natural processes, impacting a total population of 100,000 people who surround the park.

Today, Iberá stands as one of the world’s most successful ongoing conservation missions.