Sam Sutaria

WaterBear transforms documentaries into popcorn worthy entertainment; turns people into active doers from passive viewers; and, ultimately cares more about measuring real-world impact than collecting awards. 

From pioneering storytelling training workshops across the Sahel in Africa, to spearheading global impact campaigns with NGOs across the world, WaterBear – and its partner, the Resilient Foundation – are innovating a new definition of success for the global media industry.

Prior to roles at WaterBear, Sam was the GM of The European Nature Trust (TENT), produced content and campaigns at Nice and Serious, and trained with the BBC’s Natural History Unit in Bristol. Sam is also the Founder of social enterprise DrawFor, and a Trustee of the Hartswood Trust and London Breeze Film Festival (re-launching 2024). 

He is a passionate conservationist and photographer, and is deeply committed to providing opportunities for the next generation of creative storytellers. He fundamentally believes that if you want to change human behaviour, the only thing that beats impactful storytelling is a transformative travel experience.